How Associations and MLSs Can Boost Member Engagement With a Free Testimonial Program

A free client-feedback platform is one of the easiest ways for an association or MLS to give its members a great benefit that they'll use after every closing.

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‍RealSatisfied was built for real estate professionals in 2010 and has been growing ever since, with over 200,000 agents utilizing the platform to get more reviews and improve their online reputation. MLSs and associations that partner with RealSatisfied give their members access to a leading testimonial collection platform that automates and simplifies the whole process. In this blog post, you'll learn more about what RealSatisfied has to offer your members.

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Why Client Feedback Works as a Member Benefit

Every time a real estate agent closes a deal, it’s a natural moment to ask for feedback. That's exactly when RealSatisfied kicks in as a member benefit. Right after the agent closes the transaction, we automatically send them a reminder to request a review from the happy client. It takes just a couple of clicks, and the survey is on its way to the client.

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Because potential clients look at what past clients had to say about an agent, a steady flow of testimonials is a great way to get new clients. Since every closing triggers a new request, agents keep coming back to the benefit, and that's the engagement associations want to see.

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What Members Get From RealSatisfied

Association or MLS members receive a free Agent Lite account. Here's what it includes:

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• ‍Unlimited review requests. Requests automatically show up in RealSatisfied's Agent Dashboard after the transaction is closed. We gather as much information from the MLS as possible, so agents don't have to enter it manually. Two clicks and the request is on its way. Agents can send as many review requests as they like and collect unlimited private feedback from their clients. Agent Lite also lets them view and publish their first 3 testimonials.
• ‍Several ways to show off testimonials. Agents get a dedicated Profile Page with RealSatisfied that updates each time there's a new testimonial, but that's not all. They can publish testimonials straight from the dashboard to social media (Facebook, Instagram, X, and LinkedIn) and display them on their website with a Website Widget. Agents can also connect their Realtor.com profiles to display new testimonials there too.
• ‍More reviews on Google, Zillow, and Facebook. Agents have the option to ask clients for a review on these sites right when the client leaves a testimonial.

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What Associations and MLSs Get From RealSatisfied

The platform is completely free for associations and MLSs and their members. There's no signup fee, no subscription, and no per-member cost. There's also nothing for the association's staff to manage. No technical work is needed to set it up, and RealSatisfied makes sure members know the benefit comes from their association. We include that information, along with steps to claim their account, in the emails we send them.

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Offering RealSatisfied as a member benefit is easy and requires zero work on the part of the association. We take care of everything.

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How the Integration Works

To keep things simple for your members, we just need an API or RETS feed from your association or MLS. From there, everything runs on its own. We verify memberships, send invitations, and provision accounts. Then, every time a member closes a transaction, we immediately send them a review reminder while the experience is still fresh for their client. Your members get a steady flow of testimonials, and you get a member benefit that practically runs itself.

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There's Room to Grow After Agent Lite

Association and MLS members receive a free Agent Lite account with the first 3 client testimonials included. If they want more, they can upgrade to Agent Pro and unlock unlimited testimonials and other premium features. This means agents can give RealSatisfied a try, see how it works, and commit further down the line.

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Agent Pro is designed for agents who want to grow their online reputation. Apart from unlimited testimonials, it offers an option to import reviews from other places, making their RealSatisfied Profile Page a hub for all testimonials. They also get a Custom Review URL and a Review Button for their Profile Page, which make an even bigger difference because they let agents gather new client reviews with almost no extra effort. They can include the Custom Review URL in the footer of their emails or on a flyer they give out during a closing or open house.

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RealSatisfied is also constantly developing and adding new features. They all come as part of Agent Pro.

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Interested in offering RealSatisfied as a free member benefit for your association or MLS? Contact us and we'll tell you more about the partnership, how the integration works, and how we can help your members.