What to Say When Asking Clients for a Review (Examples + Free Guide)

You closed the deal (congrats!). Your client is happy. Now comes the part most agents dread: asking for a review.

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Most of the clients would be happy to write something. The problem is they don't know what to say, so they either put it off forever or give you a two-line "Great agent, highly recommend!" that doesn't really do much for your business.

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The good news? You can fix that by asking the right questions.

Why the way you ask matters more than you think

Most agents send something like "It would mean a lot if you could leave me a review." And the client thinks, sure, I'll get to that. Then they don't. Or they do, and it's vague because they were staring at a blank text box with no direction.

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The trick isn't to ask harder. It's to make it easier for your client to write something meaningful. That means giving them a starting point, not a blank page.

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The basic structure of a good review request

A strong review request has three parts. A short, warm thank you, a simple but direct ask, and a prompt question. 

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The last one is the part most agents skip, and it's the part that makes the biggest difference. Instead of leaving your client with a blank page, give them something to respond to. One specific question that helps them write something real.

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What kind of prompt question should you use?

That depends on the experience you had together. Here are a few examples:

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If the client was nervous or new to the process, you might ask: "Was there a moment during the process where something overwhelming started to feel manageable?"

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If the outcome exceeded expectations, try: "Looking back, was there anything about the result that surprised you or exceeded your expectations?"

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These questions do two things: they make it easy for your client to think of something specific to write about, and it directs your client to leave the kind of review that actually influences other buyers and sellers.

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A few things to keep in mind

Timing matters. The best window is within the first week after closing, while the experience is still fresh and the emotions are high. Wait a month and the enthusiasm fades and the details that would’ve made the review great are forgotten.

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One question is enough. Don't send a list of five things to address. That turns a quick favor into homework. Pick the one question that best fits the experience you had with that specific client.

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Don't overthink the channel. Some agents swear by email, others by text. Use whatever feels natural for your relationship with that client. The best channel is the one they'll actually respond to.

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Want the full list of prompt questions?

We put together a short guide that breaks down the five types of reviews that actually win listings, with a ready-to-use prompt question for each one. It's free, it's five pages, and there's a copy-paste checklist at the end you can save to your phone.

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Download: 5 Reviews That Win Listings (And How to Get Them)

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