Learning
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Sep 29, 2023
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5 min read

How to Build an Online Presence for a Real Estate Business with Testimonials

The online presence of any business may soon determine whether or not they are competitive in the market. Some say, if your business is not discoverable online, then it doesn’t exist! Nowadays, people have a habit of checking every business online. It helps them be more certain of their choice and also makes them trust your business a bit more. Find out how to use testimonials to build the online presence of your real estate business. 

Start with the basics

Even though the real estate industry still very much relies on face-to-face encounters and referrals, a lot of it is already happening online. Imagine clients moving from another state or even another country. For them finding a realtor and deciding whom to trust to find the perfect home happens mostly online. Even if you are recommended by someone, the first thing they will do is look you up online and make sure you are an experienced agent and have good reviews. With that in mind, you need to make sure that the first impression you make online is as good as a face-to-face meeting. 

Lady in front of a laptop working on the online presence of her real estate business.

Cover all your bases, but start with social media. Make sure you have social media profiles and keep them updated! You’ll also want to have profiles on the major real estate platforms, where potential clients might stumble upon you, such as Realtor.com and Zillow.

You don’t have to create an elaborate brand right away. Think of things that are important to you as a real estate professional and stick with them. Keep it simple, but don’t shy away from visual materials, such as graphics, photos, or videos. 

A testimonial is a Realtor’s best friend

You have the testimonial, so now what? Use it to make a graphic or invest in a solution that would do it automatically for you. Once you have a design for your testimonial ready, share it on your social media profiles. Make sure it is aesthetically pleasing but at the same time eye-catching, which you can do by adding a splash of color. 

The next step is to promote your testimonials to other websites, like Realtor.com. It’s important to keep your business coherent in all places, where clients can see you. It’s also worth investing in a website or a profile page, where you can showcase all your testimonials and give clients a quick overview of your experience and professionalism.

When asking clients for testimonials it’s best to create a plan or a guide for them. In it, include all necessary information and links to pages or profiles, where you’d like them to leave you a review (for example, Google Business or Facebook Reviews). There are solutions available that can help you do it in a matter of minutes. 

Ask your clients for testimonials as soon as possible.

Why testimonials?

Testimonials act as a form of social proof that gives your potential clients peace of mind and builds a sense of trust before you even meet in-person. With testimonials you promote your business online, which later translates into referrals and new clients.  

Remember, there are plenty of solutions for real estate agents that help collect and generate testimonials, such as RealSatisfied. To find out more about how RealSatisfied helps agents get testimonials and easily promote them, click here: https://www.realsatisfied.com/agent 

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